For a more inclusive future
Inclusive Brand Language
Stronger Organisations
Inclusive Brand Language Index
Your brand's public communication is analysed across core areas. Brands reaching the required threshold qualify for the Inclusive Brand Language List.
Inclusive Brand Language does not run an open application process. Organisations are selected through independent research and monitoring, accepted by referral, or identified by our team.
People Excellence
Global Lists
People Excellence®
January 2027 Issue
Brands inspiring a more inclusive future... The global lists will be announced in the January issue of People Excellence magazine.
About the MagazineCountdown
People Excellence® January
Time until publication:
“More inclusive brands, a stronger future.”
People Excellence
INCLUSIVE BRAND LANGUAGE
Why does it matter?
Times are changing. As customer sociology and social impact expectations shift, the brands that adapt stand out.
Strengthens Brand Trust
An inclusive stance builds trust with your customers and stakeholders.
Makes Inclusion Visible
Your public brand communication becomes accessible to wider and more diverse audiences.
Reveals Communication Risks
It helps you detect exclusionary wording used unintentionally.
Turns Language into Evidence
You support your inclusion approach with concrete data and send a strong message to internal and external stakeholders.
Measure your brand language.
Make your impact visible.
Inclusive Brand Language analyses your public communication across core areas, benchmarks your performance globally and makes leading organisations visible.
Organisations reaching the required threshold enter the Global List and are recognised at Emerging, Strong, Pioneer and Best in Class levels.
Explore more
Inclusive Brand Index
We analyse your brand's inclusion level across 8 core areas.
Inclusive Language
Respectful and inclusive wording
Representation
Visible diversity in communication
Accessibility
Clear, usable and accessible content
Authenticity
Consistency between message and reality
A different recognition model
Independent Recognition
A recognition model based on the independent evaluation of public communication, building visibility and trust.
Foundation for Certification
It gives organisations a strong starting point in inclusive brand language and a solid basis for the certification journey.
Analysis-Led Approach
Your brand language is analysed systematically across defined areas; the resulting insights guide development and positioning.
Issued by TDX Consulting Ltd, United Kingdom • Workplace in Action® Program
We look at what your brand actually says.
Your public brand communication is analysed across core areas.
Respectful Language
All people are described respectfully, inclusively and fairly.
Equal Opportunity Language
Language supports equal opportunity and avoids exclusionary wording.
Inclusion
Diverse people, perspectives and life experiences are supported.
Disability & Accessibility Language
Inclusive and accurate language is used around disability.
Candidate Experience Language
An inclusive approach is applied in hiring and candidate experience.
Digital Accessibility
Accessibility and ease of use are considered in digital content.
Social Impact Narrative
Language supports social benefit and responsibility.
Evidence & Consistency
Claims are supported by concrete content and remain consistent.
Communication channels reviewed: Corporate website • Career pages • Job postings • Policy statements • Accessibility content • ESG/sustainability content • Social communication • Candidate experience
INDEPENDENCE — CORE PRINCIPLE
The recognition process and commercial services are run entirely independently of each other. Purchasing reporting, badge licensing, verification or any other service does not in any way affect how organisations are evaluated, scored or recognised. Recognition rests solely on the defined evaluation methodology and its results. It is not possible to be selected or to raise an evaluation score by purchasing a commercial service.
Recognition Levels
Four distinct levels in inclusive communication.
From Measurement to Certification
Turn inclusive language intolasting impact.
Brands that reach a recognition level in the Inclusive Brand Index analysis can move on to the Workplace in Action® Inclusive Language Certification programme developed by TDX Consulting.
At this stage inclusive language becomes embedded in communication, policies, employee experience and corporate practice — turning a visible score into a sustainable culture.
Certified
Workplace in Action®
+A Inclusive Brand
Selection Model
How do organisations get included?
Inclusive Brand Language is an independent research and recognition study offered for corporate brands by the Workplace in Action® programme.
Selected
Independent Selection
Identified through independent research and brand language monitoring, based on public communication, digital presence and sector/market coverage.
Referred
Inclusion by Referral
Referred by recognised organisations, experts, ecosystem partners, universities, NGOs or people in our professional network.
Consideration List
Consideration & Referral List
Organisations can register their interest to be considered in a future evaluation cycle.
All organisations are evaluated with the same methodology and criteria.
HOW DOES THE PROCESS WORK?
From Analysis to Global
Visibility.
Inclusive Brand Language analyses your brand across 8 core areas, makes your strengths visible and carries you onto the global lists. Make your brand's inclusive communication performance visible in three steps.
Organisations are identified independently
Our research team identifies the organisations to be evaluated by monitoring public brand language and digital assets. Referrals and consideration requests can also contribute.
Inclusive Communication
92/100
Representation & Diversity
76/100
Accessibility
88/100
Social Impact
81/100
Brand communication is reviewed independently
The organisation's public communication is evaluated with the same methodology and criteria across core areas such as inclusive language, accessibility, candidate communication and social impact.
IBL Score
143
▲ +24
vs. last year
Above the sector average
The recognition level is determined
Organisations reaching the required threshold qualify for the relevant recognition level and appear in the global lists published under People Excellence®.
FAQ
All answers about taking part, the analysis process, scoring and licensing are on a dedicated page.
Frequently Asked QuestionsRegister to be considered in a future evaluation cycle.
Organisations are selected through independent research and monitoring, referred, or identified by our team. You can register to be evaluated and nominate your organisation.